Email Addicts Check Messages in the Bathroom
With all the excitement and media attention being paid to Social Networks and Social Media, let's not forget about good ol' fashioned email. This week, AOL released the results of its annual Email Addiction Survey, which was a stark reminder of the ubiquity of the Web's #1 social medium.
According to the research, a significant number of Americans have become addicted to email as they're increasingly unable to detach from their in boxes, regardless of whether they contain business or personal messages. In fact, nearly half (46%) of all survey respondents admitted to being email addicts, up from just 15% last year.
Many people may think that Social Networks have become the default communication tool of the 21st century. But email continues to be the #1 online activity. The average Consumer online spends 87% of their Web time reading/writing email, according to Forrester research.
The AOL survey (conducted in conjunction with Beta Research) polled 4,000 email users ages 13 and up, and found that use of email in increasingly strange places was on the rise.
According to the research, a significant number of Americans have become addicted to email as they're increasingly unable to detach from their in boxes, regardless of whether they contain business or personal messages. In fact, nearly half (46%) of all survey respondents admitted to being email addicts, up from just 15% last year.
Many people may think that Social Networks have become the default communication tool of the 21st century. But email continues to be the #1 online activity. The average Consumer online spends 87% of their Web time reading/writing email, according to Forrester research.
The AOL survey (conducted in conjunction with Beta Research) polled 4,000 email users ages 13 and up, and found that use of email in increasingly strange places was on the rise.
About 59% of email users said that they check their messages while in the bathroom
More than two-thirds of Americans said they checked email while in bed (in pajamas!)
About 15% of respondents said that they even scanned messages while in church.
Half of the respondents said that they checked their email while driving
"We really do live in a 24-7 society and it's not uncommon to be online and checking email at all hours of the day," said Regina Lewis, AOL Online Consumer Advisor.
Of course, email is old news compared to new communications utilities. But while MySpace brags about their 110 million members, Yahoo mail has 250 million regular users.
Recent ComScore Media Metrix figures for the 4 top email clients, show a combined 650 million users. That number dwarfs the leading Social Networks.
- All Microsoft webmail properties: 256.2 million users
- Yahoo: 254.6 million users
- Google: 91.6 million users
- AOL webmail properties: 48.9 million users
Lets keep this in mind when predict the future of the Web!
Posted on Wednesday, July 30, 2008 at 02:16PM
by
Bill Houghton
in Internet, New Media, Social Networks, Telecommunications, Web 2.0
|
3 Comments
Bill Houghton
in Internet, New Media, Social Networks, Telecommunications, Web 2.0
|
3 Comments
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Reader Comments (3)
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